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Branding Teatro del Maggio
Spring 2024
While abroad in Florence, I took a class focused on branding and identity. For the entire semester, our main project was to study one of the theaters in Florence and create a new and fresh visual identity for it. I was assigned Teatro del Maggio Fiorentino Musicale, which hosts a variety of operas, concerts, and shows. It is also home to a festival called Maggio Musicale Fiorentino, for which it is most famous and from where it gets its name.
During the project I was able to visit the theater in person and take pictures. I was inspired by the very modern architecture mixed with the more than 100 year history of the festival. Because of that, I decided to create a watermark that references that history with the Florentine lily, a staple of all of their past logos, but modernize it by abstracting and simplifying the shapes to mirror the architectural elements of the building. In addition to the standard logo, I created three alternate logos to represent each type of show put on by the theater.
If you would like to see the full research behind this project, click here to see the full presentation.
InDesign, Photoshop, Illustrator
Silvia Agozzino
Branding & Identity